000			01040cam a22001937i 4500
999			_c580383 _d580383
020			_a9781473919525 (pbk)
082	0	4	_a658.8B _bBRO
100	1		_aBrown, Stephen,
245	1	0	_aBrands and branding / _cStephen Brown.
260			_aLondon : _bSage , _c2016.
300			_axi, 282 pages ;
504			_aIncludes bibliographical references (pages 247-276) and index.
505	0		_aThe rudiments of branding -- Brand names matter -- Logos, slogans, mascots, and more -- Brands tell stories -- Brands are living things -- Consumers beware -- Brand management -- Expanding the brand -- The brand stops here -- The dark side of the brand -- Pop goes the brand -- The brand finale.
520			_aThis book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands.
650		0	_aBranding (Marketing)
650		0	_aBrand name products.
650		7	_aBrand name products.
942			_cBK