000			00347nam a2200181 4500
020			_a _c
082			_a658.8B HED
100			_aHeding Tilde
245			_aBrand management _cHeding Tilde
250			_a
260			_aRoutledge,London _c2016
300			_a307 p
490			_a
500			_a
590			_a _b
650			_a
942			_cBK
999			_c580094 _d580094