| 000 | 00567nam a2200181 4500 | ||
|---|---|---|---|
| 020 |
_a _c495 |
||
| 082 | _a658.8 MAL | ||
| 100 | _aMalaval, Philippe; Abbo, Marie- Helene; Kumar, Muneesh; Decaudin, Jean-Marc | ||
| 245 |
_aIntegrated marketing communication : Pentacom _cMalaval, Philippe; Abbo, Marie- Helene; Kumar, Muneesh; Decaudin, Jean-Marc |
||
| 250 | _a4 edition | ||
| 260 |
_aPearson Education _c2015 |
||
| 300 | _a480 p | ||
| 490 | _a | ||
| 500 | _a | ||
| 590 |
_aCurrent Books (India) Pvt. Ltd. _bNo |
||
| 650 | _aMarketing management | ||
| 942 | _cBK | ||
| 999 |
_c579931 _d579931 |
||