000 | 00556nam a2200181 4500 | ||
---|---|---|---|
020 |
_a _c550 |
||
082 | _aS 658.8In LEE | ||
100 | _aLee, Kiefer; Carter, Steve | ||
245 |
_aGlobal marketing management : changes, new challenges and strategies _cLee, Kiefer; Carter, Steve |
||
250 | _a3 edition | ||
260 |
_aOxford University Press _c2012 |
||
300 | _a578 p | ||
490 | _a | ||
500 | _aSC development fund 2015-2016 | ||
590 |
_aModern Book Centre _bMBC-1321/15 dtd 18/11/2015 |
||
650 | _aInternational marketing management | ||
942 | _cBK | ||
999 |
_c579802 _d579802 |