| 000 | 00554nam a2200181 4500 | ||
|---|---|---|---|
| 020 |
_a _cBP.24.99 |
||
| 082 | _aR 658.8 MCD | ||
| 100 | _aMcDonald, Malcolm; Mouncey, Peter; Maklan, Stan | ||
| 245 |
_aMarketing value metrics : a new metrics model to measure marketing effectiveness _cMcDonald, Malcolm; Mouncey, Peter; Maklan, Stan |
||
| 250 | _a2 edition | ||
| 260 |
_aKogan Page _c2014 |
||
| 300 | _a317 p | ||
| 490 | _a | ||
| 500 | _a | ||
| 590 |
_aSouthern Book Star _bSBS-T/407 dtd 1/1/2015 |
||
| 650 | _aMarketing management | ||
| 942 | _cBK | ||
| 999 |
_c579483 _d579483 |
||