000 | 00610nam a2200181 4500 | ||
---|---|---|---|
020 |
_a _c625 |
||
082 | _aS 659 BEL | ||
100 | _aBelch, George E ; Belch, Michael A; Purani, Keyoor | ||
245 |
_aAdvertising and promotion : an integrated marketing communications perspective _cBelch, George E ; Belch, Michael A; Purani, Keyoor |
||
250 | _a9 edition | ||
260 |
_aTata-McGraw-Hill publishing company, New Delhi _c2014 |
||
300 | _a1016 p | ||
490 | _a | ||
500 | _aSC DEVELOPMENT 2014-2015 | ||
590 |
_aModern Book Centre _bMBC-2463/14 dtd 28/03/2015 |
||
650 | _aAdvertising | ||
942 | _cBK | ||
999 |
_c579387 _d579387 |