000 00569nam a2200181 4500
020 _a
_c4500
082 _aR 658.402M CRA
100 _aCravens, David; Lie, Kenneth; Fitzhugh, Meunier; Fiercy, Nigel
245 _aOxford handbook of strategic sales and management
_cCravens, David; Lie, Kenneth; Fitzhugh, Meunier; Fiercy, Nigel
250 _a
260 _aOxford University Press
_c2011
300 _a637 p
490 _a
500 _a
590 _aModern Book Centre
_bMBC-0851/14 dtd 23/08/2014
650 _aStrategic marketing management
942 _cBK
999 _c579181
_d579181