000 00576nam a2200181 4500
020 _a
_c1795
082 _a658.8 SIM
100 _aSimon, Hermann; Bilstein, Frank F; Luby, Frank
245 _aManage for profir, not for market share : a guide to greater profits in highly constested markets
_cSimon, Hermann; Bilstein, Frank F; Luby, Frank
250 _a
260 _aHarvard business review press
_c2006
300 _a232 p
490 _a
500 _a
590 _aModern Book Centre
_bMBC-0715/14 dtd 21/07/2014
650 _aMarketing management
942 _cBK
999 _c579107
_d579107