| 000 | 00507nam a2200181 4500 | ||
|---|---|---|---|
| 020 |
_a _c295 |
||
| 082 | _a658.8 PAL | ||
| 100 | _aPalmer, Adrian | ||
| 245 |
_aIntroduction to marketing theory and practice _cPalmer, Adrian |
||
| 250 | _a | ||
| 260 |
_aOxford University Press, London _c2004 |
||
| 300 | _a645 p | ||
| 490 | _a | ||
| 500 | _aDonated by Dr. K S Chandrasekar, Director, School of Business Management and Legal Studies | ||
| 590 |
_a _b |
||
| 650 | _aMarketing management | ||
| 942 | _cBK | ||
| 999 |
_c578902 _d578902 |
||