000 00433nam a2200181 4500
020 _a
_c995
082 _a658.8B GAL
100 _aGallardo, Luis
245 _aBuilding brands : strategy and tactics
_cGallardo, Luis
250 _a
260 _aViva Books Private Limited
_c2014
300 _a271 p
490 _a
500 _a
590 _aCosmo Books India Pvt. Ltd.
_bn No
650 _aBrand Management
942 _cBK
999 _c578796
_d578796