| 000 | 00549nam a2200181 4500 | ||
|---|---|---|---|
| 020 |
_a _c4000 |
||
| 082 | _aR 658.8 JOS.1 | ||
| 100 | _aJoshi, D R; Singh, Y; Gupta, A | ||
| 245 |
_aEncyclopaedia of marketing management Vol. 1 Principles of advertising : concepts and theories _cJoshi, D R; Singh, Y; Gupta, A |
||
| 250 | _a | ||
| 260 |
_aCyber Tech Publications, New Delhi _c2014 |
||
| 300 | _a264 p | ||
| 490 | _a | ||
| 500 | _a | ||
| 590 |
_aA & A Book House _bAABH- 040 dtd 23/07/2014 |
||
| 650 | _aMarketing management | ||
| 942 | _cBK | ||
| 999 |
_c578775 _d578775 |
||