| 000 | 00582nam a2200181 4500 | ||
|---|---|---|---|
| 020 |
_a _c625 |
||
| 082 | _a659 BEL | ||
| 100 | _aBelch, George E ; Belch, Michael A; Purani, Keyoor | ||
| 245 |
_aAdvertising and promotion : an integrated marketing communications perspective _cBelch, George E ; Belch, Michael A; Purani, Keyoor |
||
| 250 | _a9 edition | ||
| 260 |
_aTata-McGraw-Hill publishing company, New Delhi _c2013 |
||
| 300 | _a1016 p | ||
| 490 | _a | ||
| 500 | _a | ||
| 590 |
_aModern Book Centre _bMBC-0087/14 DTD 06/05/2014 |
||
| 650 | _aAdvertising | ||
| 942 | _cBK | ||
| 999 |
_c578613 _d578613 |
||