000 00554nam a2200181 4500
020 _a
_c525
082 _aS 659 CLO
100 _aClow, Kenneth E; Baack, Donald
245 _aIntegrated advertising, promotion, and marketing communications
_cClow, Kenneth E; Baack, Donald
250 _a4 edition
260 _aPrentice-Hall of India Pvt. Ltd., New Delhi
_c2012
300 _a478 p
490 _a
500 _aSC DEVELOPMENT FUND 2013-2014
590 _aMODERN BOOK CENTRRE
_bMBC-2581/13 dtd 25/03/2014
650 _aAdvertising
942 _cBK
999 _c578516
_d578516