000			00506nam a2200181 4500
020			_a _c795
082			_a658.8B PON
100			_aPont, Simon
245			_aBetter mousetrap : brand invention in a media democracy _cPont, Simon
250			_a
260			_aKogan Page _c2013
300			_a285 p
490			_a
500			_aUGC MRP Project under Dr K S Chandrasekar, Principal Investigator
590			_aModern Book Centre _bMBC-1308/13 dtd 18/10/2013
650			_aBrand Management
942			_cBK
999			_c578019 _d578019