000 | 00539nam a2200181 4500 | ||
---|---|---|---|
020 |
_a _c495 |
||
082 | _a658.402M GOU | ||
100 | _aGould, Rennie | ||
245 |
_aCreating the strategy : winning and keeping customers in B2B markets _cGould, Rennie |
||
250 | _a | ||
260 |
_aKogan Page _c2012 |
||
300 | _a238 p | ||
490 | _a | ||
500 | _aUGC MRP Project under Dr K S Chandrasekar, Principal Investigator | ||
590 |
_aModern Book Centre _bMBC-1308/13 dtd 18/10/2013 |
||
650 | _aStrategic marketing management | ||
942 | _cBK | ||
999 |
_c578018 _d578018 |