000 00539nam a2200181 4500
020 _a
_c495
082 _a658.402M GOU
100 _aGould, Rennie
245 _aCreating the strategy : winning and keeping customers in B2B markets
_cGould, Rennie
250 _a
260 _aKogan Page
_c2012
300 _a238 p
490 _a
500 _aUGC MRP Project under Dr K S Chandrasekar, Principal Investigator
590 _aModern Book Centre
_bMBC-1308/13 dtd 18/10/2013
650 _aStrategic marketing management
942 _cBK
999 _c578018
_d578018