000 00498nam a2200181 4500
020 _a
_c150
082 _a658.8 LEV
100 _aLevitt, Tgeodore
245 _aMarketing myopia
_cLevitt, Tgeodore
250 _a
260 _aHarvard Business School Press
_c2008
300 _a90 p
490 _a
500 _aUGC MRP Project under Dr K S Chandrasekar, Principal Investigator
590 _aModern Book Centre
_bMBC-1301/13 dtd 19/10/2013
650 _aMarketing management
942 _cBK
999 _c577975
_d577975