| 000 | 00571nam a2200181 4500 | ||
|---|---|---|---|
| 020 |
_a _c599 |
||
| 082 | _a659 BEL | ||
| 100 | _aBelch, George E ; Belch, Michael A; Purani, Keyoor | ||
| 245 |
_aAdvertising and promotion : an integrated marketing communications perspective _cBelch, George E ; Belch, Michael A; Purani, Keyoor |
||
| 250 | _a7 edition | ||
| 260 |
_aTata-McGraw-Hill publishing company, New Delhi _c2010 |
||
| 300 | _a1075 p | ||
| 490 | _a | ||
| 500 | _a | ||
| 590 |
_aDreamtech _bD,T/053/13 dtd 9/09/2013 |
||
| 650 | _aAdvertising | ||
| 942 | _cBK | ||
| 999 |
_c577920 _d577920 |
||