| 000 | 00473nam a2200181 4500 | ||
|---|---|---|---|
| 020 |
_a _c635 |
||
| 082 | _a659 PON | ||
| 100 | _aPongiannan, K ed | ||
| 245 |
_aAdvertising and brand building : principles and cases studies _cPongiannan, K ed |
||
| 250 | _a | ||
| 260 |
_aNew century publications, New Delhi _c2012 |
||
| 300 | _a194 p | ||
| 490 | _a | ||
| 500 | _a | ||
| 590 |
_aModern Book Centre _bMBC-0771/13 dtd 29/07/201 |
||
| 650 | _aAdvertising | ||
| 942 | _cBK | ||
| 999 |
_c577873 _d577873 |
||