000 00526nam a2200181 4500
020 _a
_c550
082 _aR 658.8In LEE
100 _aLee, Kiefer; Carter, Steve
245 _aGlobal marketing management : changes, new challenges and strategies
_cLee, Kiefer; Carter, Steve
250 _a3 edition
260 _aOxford University Press
_c2012
300 _a578 p
490 _a
500 _a
590 _aModern Book Centre
_bMBC-1775/12 dtd 4/02/2013
650 _aInternational marketing management
942 _cBK
999 _c576946
_d576946