000 | 00526nam a2200181 4500 | ||
---|---|---|---|
020 |
_a _c550 |
||
082 | _aR 658.8In LEE | ||
100 | _aLee, Kiefer; Carter, Steve | ||
245 |
_aGlobal marketing management : changes, new challenges and strategies _cLee, Kiefer; Carter, Steve |
||
250 | _a3 edition | ||
260 |
_aOxford University Press _c2012 |
||
300 | _a578 p | ||
490 | _a | ||
500 | _a | ||
590 |
_aModern Book Centre _bMBC-1775/12 dtd 4/02/2013 |
||
650 | _aInternational marketing management | ||
942 | _cBK | ||
999 |
_c576946 _d576946 |