000 00443nam a2200181 4500
020 _a
_c425
082 _a658.8B DUT
100 _aDutta, Kirti
245 _aBrand mangement : principles and practices
_cDutta, Kirti
250 _a
260 _aOxford University Press
_c2012
300 _a455 p
490 _a
500 _a
590 _aModern Book Centre
_bMBC- 1775/12 dtd 4/02/2013
650 _aBrand Management
942 _cBK
999 _c576923
_d576923