000 00479nam a2200181 4500
020 _a
_c195
082 _a659 JON
100 _aJones, John Philip
245 _aWhen ads work : new proof that advertising triggers sales
_cJones, John Philip
250 _a
260 _aPrentice Hall of India
_c2007
300 _a209 p
490 _a
500 _a
590 _aCURRENT BOOKS (India) Pvt Ltd
_bCST: 32050669678C dtd 18/09/2012
650 _aAdvertising
942 _cBK
999 _c576491
_d576491