| 000 | 00577nam a2200181 4500 | ||
|---|---|---|---|
| 020 |
_a _c54146 |
||
| 082 | _aR 658.8 SHE.4 | ||
| 100 | _aSheth, Jagadish; Belch, Michael A; Belch, George E | ||
| 245 |
_aWiley international encyclopaedia of marketing : Vol.4 Advertising and integrated communication _cSheth, Jagadish; Belch, Michael A; Belch, George E |
||
| 250 | _a | ||
| 260 |
_aJohn Wiley and Sons _c2011 |
||
| 300 | _a221 p | ||
| 490 | _a | ||
| 500 | _a | ||
| 590 |
_aModern Book Centre _bMBC-1011/12 Dtd 28/09/2012 |
||
| 650 | _aMarketing management | ||
| 942 | _cBK | ||
| 999 |
_c576079 _d576079 |
||