000 00552nam a2200181 4500
020 _a
_c395
082 _aS 659 CLO
100 _aClow, Kenneth E; Baack, Donald
245 _aIntegrated advertising, promotion, and marketing communications
_cClow, Kenneth E; Baack, Donald
250 _a2 edition
260 _aPrentice-Hall of India Pvt. Ltd., New Delhi
_c2003
300 _a538 p
490 _a
500 _aSC DEVELOPMENT FUND 2011-2012
590 _aModern Book Centre
_bMBC-1792/11 dtd 24/01/2011
650 _aAdvertising
942 _cBK
999 _c576011
_d576011