| 000 | 00458nam a2200181 4500 | ||
|---|---|---|---|
| 020 |
_a9 _c295 |
||
| 082 | _a659 MUR | ||
| 100 | _aMurthy, S N; Bhijanna, U | ||
| 245 |
_aAdvertising : an IMC perspective _cMurthy, S N; Bhijanna, U |
||
| 250 | _a2 edition | ||
| 260 |
_aExcel Books, New Delhi _c2010 |
||
| 300 | _a458 p | ||
| 490 | _a | ||
| 500 | _a | ||
| 590 |
_aModern Book Centre _bMBC-1059/10 dtd 14/08/2010 |
||
| 650 | _aAdvertising | ||
| 942 | _cBK | ||
| 999 |
_c575838 _d575838 |
||