000 00455nam a2200181 4500
020 _a9
_c295
082 _a659 MUR
100 _aMurthy, S N; Bhojanna, U
245 _aAdvertising: an IMC perspectives
_cMurthy, S N; Bhojanna, U
250 _a2 edition
260 _aExcel Books Pvt.Ltd
_c2010
300 _a458 p
490 _a
500 _a
590 _aModern Book Centre
_bMBC-0478/10 dtd 16-06-2010
650 _aAdvertising
942 _cBK
999 _c575802
_d575802