000 00483nam a2200181 4500
020 _a
_c450
082 _a658.402M KEL
100 _aKeller, Kevine Lane
245 _aStrategic brand magement : building , measuring and managing brand equity
_cKeller, Kevine Lane
250 _a2 edition
260 _aPrentice Hall of India
_c2003
300 _a788 p
490 _a
500 _a
590 _aClassic Books
_bNo
650 _aStrategic marketing management
942 _cBK
999 _c575764
_d575764