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020			_a _c
082			_a
100			_aKumar
245			_aHandbook of research on customer equity in marketing _cKumar
250			_a
260			_a _c
300			_a
490			_a
500			_a
590			_aModern Book Centre _b
650			_a
942			_cBK
999			_c575076 _d575076