000 00501nam a2200181 4500
020 _a
_c450
082 _a658.8B PRI
100 _aPringle, Hamish; Field, Peter
245 _aBrand immortality : how brand can live long and prosper
_cPringle, Hamish; Field, Peter
250 _a
260 _aKogan Page Inda Pvt Ltd: New Delhi
_c2008
300 _a320 p
490 _a
500 _a
590 _aModern Book Centre
_bMBC-1519/09 DTD 21-09-2009
650 _aBrand Management
942 _cBK
999 _c574383
_d574383