| 000 | 00468nam a2200181 4500 | ||
|---|---|---|---|
| 020 |
_a _c450 |
||
| 082 | _aR 659 SHA | ||
| 100 | _aShah, Kruthi; dD'Souza, Alan | ||
| 245 |
_aAdvertising and promotions : an IMC perspective _cShah, Kruthi; dD'Souza, Alan |
||
| 250 | _a | ||
| 260 |
_aTATA McGraw-Hill Publishing Co., New Delhi _c2009 |
||
| 300 | _a987 p | ||
| 490 | _a | ||
| 500 | _a | ||
| 590 |
_aMathrubhumi Books _bNo |
||
| 650 | _aAdvertising | ||
| 942 | _cBK | ||
| 999 |
_c574239 _d574239 |
||