000 00550nam a2200181 4500
020 _a
_c475
082 _a658.83 MAL
100 _aMalhotra, Naresh K
245 _aMarketing research : an applied orientation
_cMalhotra, Naresh K
250 _a5 edition
260 _aPrentice-Hall of India Pvt. Ltd., New Delhi
_c2008
300 _a811 p
490 _a
500 _aAcc nos : 08669-08799 IMK ALAPPUZHA (UGC XI PLAN 2008-2009)
590 _aModern Book Centre
_bMBC 2953/08 dtd 17-03-2009
650 _aMarketing research
942 _cBK
999 _c573668
_d573668