000 00616nam a2200181 4500
020 _a
_c485
082 _a658.8S LOV
100 _aLovelock, Christopher; Wirtz, Jochen; Chatterjee, Jayanta
245 _aServices marketing : people, technology and strategy
_cLovelock, Christopher; Wirtz, Jochen; Chatterjee, Jayanta
250 _a5 edition
260 _aPearson Education Asia
_c2008
300 _a594 p
490 _a
500 _aAcc nos : 08669-08799 IMK ALAPPUZHA (UGC XI PLAN 2008-2009)
590 _aModern Book Centre
_bMBC-2953/08 dtd 17-03-2009
650 _aServices marketing
942 _cBK
999 _c573654
_d573654