000 | 00616nam a2200181 4500 | ||
---|---|---|---|
020 |
_a _c485 |
||
082 | _a658.8S LOV | ||
100 | _aLovelock, Christopher; Wirtz, Jochen; Chatterjee, Jayanta | ||
245 |
_aServices marketing : people, technology and strategy _cLovelock, Christopher; Wirtz, Jochen; Chatterjee, Jayanta |
||
250 | _a5 edition | ||
260 |
_aPearson Education Asia _c2008 |
||
300 | _a594 p | ||
490 | _a | ||
500 | _aAcc nos : 08669-08799 IMK ALAPPUZHA (UGC XI PLAN 2008-2009) | ||
590 |
_aModern Book Centre _bMBC-2953/08 dtd 17-03-2009 |
||
650 | _aServices marketing | ||
942 | _cBK | ||
999 |
_c573654 _d573654 |