000 00571nam a2200181 4500
020 _a
_c425
082 _a659 WEL
100 _aWells, William; Moriarty, Sandra; Burnett, John
245 _aAdvertising : principles and practice
_cWells, William; Moriarty, Sandra; Burnett, John
250 _a7 edition
260 _aPrentice Hall of India
_c2007
300 _a592 p
490 _a
500 _aAcc nos : 08669-08799 IMK ALAPPUZHA (UGC XI PLAN 2008-2009)
590 _aModern Book Centre
_bMBC-2953/08 dtd 17-03-2009
650 _aAdvertising
942 _cBK
999 _c573647
_d573647