000 00624nam a2200181 4500
020 _a
_c395
082 _a658.81 MUL
100 _aMullin, Roddy; Cummins, Julian
245 _aSales promotion : how to create implement & integrate campaigns that really work
_cMullin, Roddy; Cummins, Julian
250 _a
260 _aKogan Page Inda Pvt Ltd: New Delhi
_c2008
300 _a300 p
490 _a
500 _aAcc nos : 8503-8668 IMK KOLLAM (UGC XI PLAN 2008-2009)
590 _aModern Book Centre
_bMBC-012/03/08 dtd 02-03-2009
650 _aCustomer relations management--Sales management--CRM
942 _cBK
999 _c573521
_d573521