| 000 | 00566nam a2200181 4500 | ||
|---|---|---|---|
| 020 |
_a _c495 |
||
| 082 | _a658.8B KAP | ||
| 100 | _aKapferer, Jean-Noel | ||
| 245 |
_aThe New strategic brand management creating and sustaining brand equity long term _cKapferer, Jean-Noel |
||
| 250 | _a | ||
| 260 |
_aKogan Page Inda Pvt Ltd: New Delhi _c2009 |
||
| 300 | _a560 p | ||
| 490 | _a | ||
| 500 | _aAcc nos : 8503-8668 IMK KOLLAM (UGC XI PLAN 2008-2009) | ||
| 590 |
_aModern Book Centre _bMBC-012/03/08 dtd 02-03-2009 |
||
| 650 | _aBrand Management | ||
| 942 | _cBK | ||
| 999 |
_c573504 _d573504 |
||