000 00487nam a2200181 4500
020 _a
_c$24.95
082 _aR 658.8B HOL
100 _aHollis, Nigel
245 _aThe Global brand : how to create and develop lasting brand value in the world market
_cHollis, Nigel
250 _a
260 _aPalgrave macmillan
_c2008
300 _a254 p
490 _a
500 _a
590 _aModern Book Centre
_bMBC-2314/08 dtd 22-01-2009
650 _aBrand Management
942 _cBK
999 _c573361
_d573361