000 | 00487nam a2200181 4500 | ||
---|---|---|---|
020 |
_a _c$24.95 |
||
082 | _aR 658.8B HOL | ||
100 | _aHollis, Nigel | ||
245 |
_aThe Global brand : how to create and develop lasting brand value in the world market _cHollis, Nigel |
||
250 | _a | ||
260 |
_aPalgrave macmillan _c2008 |
||
300 | _a254 p | ||
490 | _a | ||
500 | _a | ||
590 |
_aModern Book Centre _bMBC-2314/08 dtd 22-01-2009 |
||
650 | _aBrand Management | ||
942 | _cBK | ||
999 |
_c573361 _d573361 |