| 000 | 00472nam a2200181 4500 | ||
|---|---|---|---|
| 020 |
_a195693078 _c545 |
||
| 082 | _a658.8 SCA | ||
| 100 | _aScaria, Arul George | ||
| 245 |
_aAmbush marketing : game within a game _cScaria, Arul George |
||
| 250 | _a | ||
| 260 |
_aOxford University Press, Bombay _c2008 |
||
| 300 | _a217 p | ||
| 490 | _a | ||
| 500 | _a | ||
| 590 |
_aModern Book Centre _bMBC-1240/08 dtd 30-08-2008 |
||
| 650 | _aMarketing management | ||
| 942 | _cBK | ||
| 999 |
_c572960 _d572960 |
||