| 000 | 00518nam a2200181 4500 | ||
|---|---|---|---|
| 020 |
_a8175542918 _c495 |
||
| 082 | _aR 658.402M KAP | ||
| 100 | _aKapferer,Jean-noel | ||
| 245 |
_aNew strategic brand management: creating and sustaining brand equity long term _cKapferer,Jean-noel |
||
| 250 | _a | ||
| 260 |
_aKogan Page Pub: London _c2004 |
||
| 300 | _a495 p | ||
| 490 | _a | ||
| 500 | _a | ||
| 590 |
_aModern Book Centre _bMBC-2824/07 dtd 24/03/2008 |
||
| 650 | _aStrategic marketing management | ||
| 942 | _cBK | ||
| 999 |
_c572678 _d572678 |
||