000 00546nam a2200181 4500
020 _a8120330404
_c395
082 _a658.8S LUS
100 _aLusch, Robert F; Vargo, Stephen L
245 _aThe Service -Dominant Logic of Marketing : Dialog, debate and directions
_cLusch, Robert F; Vargo, Stephen L
250 _a
260 _aPrentice-Hall of India Pvt. Ltd., New Delhi
_c2006
300 _a449 p
490 _a
500 _a
590 _aSouthern Book Star
_bSBS-T/0234 dtd 03/10/2007
650 _aServices marketing
942 _cBK
999 _c572218
_d572218