000 00461nam a2200181 4500
020 _a8131206637
_c495
082 _a658.402M GIL
100 _aGilligan, Colin; Wilson, Richard M
245 _aStrategic Marketing Planning
_cGilligan, Colin; Wilson, Richard M
250 _a
260 _aButterworth-Heinemann, Oxford
_c2006
300 _a625 p
490 _a
500 _a
590 _a
_b
650 _aStrategic marketing management
942 _cBK
999 _c571579
_d571579