000 00456nam a2200181 4500
020 _a8131701603
_c295
082 _aS 658.402M RAO
100 _aRao, Vithala R; Steckel, Joel H
245 _aAnalysis for Strategic Marketing
_cRao, Vithala R; Steckel, Joel H
250 _a
260 _aPearson Education, Delhi
_c2006
300 _a514 p
490 _a
500 _a
590 _a
_b
650 _aStrategic marketing management
942 _cBK
999 _c571333
_d571333