| 000 | 00484nam a2200181 4500 | ||
|---|---|---|---|
| 020 |
_a8124204470 _c795 |
||
| 082 | _a658.402M LAN | ||
| 100 | _aLancaster, Geoff; Massingham, Lester | ||
| 245 |
_aStrategic marketing planning and evaluation _cLancaster, Geoff; Massingham, Lester |
||
| 250 | _a | ||
| 260 |
_aCrest Publishing House: New Delhi _c2004 |
||
| 300 | _a187 p | ||
| 490 | _a | ||
| 500 | _a | ||
| 590 |
_a _b |
||
| 650 | _aStrategic marketing management | ||
| 942 | _cBK | ||
| 999 |
_c570851 _d570851 |
||