| 000 | 00464nam a2200181 4500 | ||
|---|---|---|---|
| 020 |
_a _c$28 |
||
| 082 | _aS 658.8B RIV | ||
| 100 | _aRivkin, Steve; Sutherland, Fraser | ||
| 245 |
_aMaking of a name: The inside story of the brands we buy _cRivkin, Steve; Sutherland, Fraser |
||
| 250 | _a | ||
| 260 |
_aOxford University Press, Oxford _c2004 |
||
| 300 | _a275 p | ||
| 490 | _a | ||
| 500 | _a | ||
| 590 |
_a _b |
||
| 650 | _aBrand Management | ||
| 942 | _cBK | ||
| 999 |
_c570781 _d570781 |
||