000 00467nam a2200181 4500
020 _a
_c
082 _aR 658.402M HER.10
100 _aHerbig, Paul A
245 _aEncyclopaedia of strategic marketing management, Vol.10: Cross-cultural marketing
_cHerbig, Paul A
250 _a
260 _aJaico Publishing House: Mumbai
_c2005
300 _a375 p
490 _a
500 _a
590 _a
_b
650 _aStrategic marketing management
942 _cBK
999 _c570613
_d570613