000 00431nam a2200181 4500
020 _a471225819
_c$14.95
082 _a659 ZYM
100 _aZyman, Sergio
245 _aThe end of advertising as we know it
_cZyman, Sergio
250 _a
260 _aJohn Wiley & Sons: New York
_c2002
300 _a239 p
490 _a
500 _a
590 _aTBS Publishers
_bTY/26;24/05/04
650 _aAdvertising
942 _cBK
999 _c570251
_d570251