| 000 | 00475nam a2200181 4500 | ||
|---|---|---|---|
| 020 |
_a _c195 |
||
| 082 | _a658.8B JON | ||
| 100 | _aJones, John Philip; Slater, Jan S | ||
| 245 |
_aWhat's in a name?: Advertising and the concept of brands _cJones, John Philip; Slater, Jan S |
||
| 250 | _a | ||
| 260 |
_aPrentice-Hall of India Pvt. Ltd., New Delhi _c2003 |
||
| 300 | _a308 p | ||
| 490 | _a | ||
| 500 | _a | ||
| 590 |
_a _b |
||
| 650 | _aBrand Management | ||
| 942 | _cBK | ||
| 999 |
_c570245 _d570245 |
||