000 | 00432nam a2200181 4500 | ||
---|---|---|---|
020 |
_a _c295 |
||
082 | _a659 LEE | ||
100 | _aLee, Monle; Johnson, Carla | ||
245 |
_aPrinciples of advertising: A global perspective _cLee, Monle; Johnson, Carla |
||
250 | _a | ||
260 |
_aViva Books Pvt. Ltd., New Delhi _c2003 |
||
300 | _a355 p | ||
490 | _a | ||
500 | _a | ||
590 |
_a _b |
||
650 | _aAdvertising | ||
942 | _cBK | ||
999 |
_c570235 _d570235 |