| 000 | 00462nam a2200181 4500 | ||
|---|---|---|---|
| 020 |
_a74632019 _c350 |
||
| 082 | _aR 659 PHI | ||
| 100 | _aPhilip-Jones, John | ||
| 245 |
_aWhat's in a brand: Building brand equity through advertising _cPhilip-Jones, John |
||
| 250 | _a | ||
| 260 |
_aTata Mc Graw Hill: New Delhi _c1998 |
||
| 300 | _a335 p | ||
| 490 | _a | ||
| 500 | _a | ||
| 590 |
_aModern Book Centre: Tvpm _bNo |
||
| 650 | _aAdvertising | ||
| 942 | _cBK | ||
| 999 |
_c567962 _d567962 |
||