000 00448nam a2200181 4500
020 _a
_c795
082 _a658.8 PRI
100 _aPride, William M; Ferrell, O C
245 _aMarketing: Concepts and strategies
_cPride, William M; Ferrell, O C
250 _a9 edition
260 _aHoughton Mifflin Company: Boston
_c1995
300 _a132 p
490 _a
500 _a
590 _a
_b
650 _aMarketing management
942 _cBK
999 _c567888
_d567888