| 000 | 00455nam a2200181 4500 | ||
|---|---|---|---|
| 020 |
_a8120402316 _c |
||
| 082 | _a658.8P MAS | ||
| 100 | _aMascarenhas, Oswald A J | ||
| 245 |
_aNew product development: Its marketing research and management _cMascarenhas, Oswald A J |
||
| 250 | _a | ||
| 260 |
_aOxford & IBH Pub: New Delhi _c1987 |
||
| 300 | _a323 p | ||
| 490 | _a | ||
| 500 | _a | ||
| 590 |
_a _b |
||
| 650 | _aProduct Management | ||
| 942 | _cBK | ||
| 999 |
_c566531 _d566531 |
||