000 00435nam a2200181 4500
020 _a74624016
_c102
082 _a658.8B SEN
100 _aSengupta, Subroto
245 _aBrand positioning: Strategies for competitive advantage
_cSengupta, Subroto
250 _a
260 _aTata Mc Graw Hill: New Delhi
_c1993
300 _a299 p
490 _a
500 _a
590 _a
_b
650 _aBrand Management
942 _cBK
999 _c566466
_d566466